The Everyday Sunscreen for the Everyday Aussie
WE STARTED WITH A BUNCH OF BLOKES GETTING COOKED
Naturally Cooked is the everyday sunscreen for everyday Aussies, but the idea started with a problem we saw among blokes like us.
Growing up in Queensland, we watched our mates, and ourselves, spend weekends at the beach, on the golf course, at work or in the backyard getting absolutely cooked by the sun.
Then we discovered that Aussie men were dying from skin cancer at twice the rate of women, while wearing sunscreen half as much. We instantly thought tradies and outdoor workers must be contributing to this in a massive way. All of this really got our attention so we started to dig into the sun safety industry.
There were already plenty of sunscreen brands out there. We just didn't think many of them were speaking to the people who seemed to need the message most.
So we decided to make one that did.
What started with getting more blokes to take sun safety seriously has grown into something much bigger: making great sunscreen that everyday Aussies actually want to wear.
SUN SAFETY made really, really, really simple
We reckon sun safety works better when it feels simple, relatable and actually enjoyable to be part of.
So instead of making sunscreen feel clinical, complicated or like another beauty product, we wanted to bring a bit of personality to something Australians should be doing every day.
The goal is simple: Great quality sunscreen, a brand that doesn't take itself too seriously, and the occasional reminder not to get cooked.
We've come a long way...
What started as an idea between a couple of blokes has grown into Naturally Cooked being stocked in 500+ stores around Australia, and being the sunscreen of choice for a combined 15,000+ outdoor workers.
We’re proudly Australian owned and made, and you’ll now find Naturally Cooked everywhere from pharmacies and retailers to golf shops, workplaces and job sites.
GOOD SUNSCREEN HELPS
When we started Naturally Cooked, we set ourselves a pretty simple product challenge: make a sunscreen that tradies and outdoor workers actually enjoyed wearing.
We figured if we could make something that worked for the people who arguably dislike wearing sunscreen the most of any group, we'd done our job.
The aim was to make a sunscreen that felt as close to not wearing sunscreen as possible. Something comfortable and easy to forget about once it was on.
It was also important to us that it worked well for sensitive skin. Founder Lachie's sister has struggled with bad eczema, so that was something close to home from the start. Naturally Cooked has since been dermatologically tested, tested as suitable for sensitive skin, and tested as suitable for kids too.
Essentially we just wanted to make a really good sunscreen that people are happy to reach for every day.
Because the best sunscreen is the one you'll actually wear.
LOOKING OUT FOR MATES ALONG THE WAY
Naturally Cooked has always been about more than just selling sunscreen.
Through our own personal experiences, and seeing people around us struggle with their mental health, we always knew we wanted it to give back in that space somehow.
That’s why 10% of our profits support mental health initiatives around the country.
At its core, the brand is about looking after yourself and looking out for the people around you. We want to do this with more than just sunscreen.
We’re still a small brand with plenty we want to achieve, but as we grow, so does the impact we can make.
Naturally Cooked started with a simple idea: make sun safety more relatable, make sunscreen better to wear, and hopefully get a few more Aussies looking after themselves and their mates.
We’ve come a long way since then, but the idea hasn’t changed. Wear sunscreen. Look after your mates. Don’t get cooked. Good on ya!
don't get cooked!
Get naturally cooked instead.
