The Everyday Sunscreen for the Everyday Bloke
Why we exist
Naturally Cooked exists as an answer to the extremely lacklustre sunscreen practices of young Australian Men. We’re not another bureaucrat, influencer starting a skin care line, or a faceless foreign conglomerate. We’re two blokes who’ve grown up getting cooked in the harsh Queensland sun with our mates, continuously seeing them (and ourselves) red all over and blistering after a day spent in the sun.
Sunscreen is marketed to everyone except the people who need it most
A seemingly endless number of brands speaking to young women, mums and families, but no one speaking to the most at risk, Australian Men. We noticed a gap in the market for a sunscreen that spoke to and educated the underinformed and overrepresented, thus Naturally Cooked was born by three mates Lachlan, Josh and Jake.
We’ve seen it firsthand, a bunch of blokes making dumb decisions in the heat of the moment. We’re here to remind them to make one smart one before all the others, when to wear sunscreen, where to whack it on, and why it actually matters. We’ve done the research so you don’t have to. We’re all over it, mate (your skin included).
Naturally Cooked is the everyday sunscreen made for the everyday bloke. No stock photos, no beauty buzzwords, just a product that speaks to the guys who need it most. Two mates, thousands of tubes, and one goal, helping Aussie blokes take sun safety seriously and look out for their mates while they’re at it.
100% for mates, by mates
